In a world where opinions are our most powerful form of currency, always present, always vying for our attention…
In a world where everything and everyone seems to have a voracious craving for attention, and is never satisfied…
This is the world in which we live, my friends, and I admit that I am as guilty as the next loud mouthed, selfie taking, video making, blog writing, social media posting, sharing, sharing, sharing person out there.
So, what the heck are we to do with all of this?
First, how are we supposed to have any time to create our own individual identities when life seems all about one-upsmanship?
Second, how do we quiet our minds even for sound sleep when we have a constant Twitter-esque feed of thoughts and opinions and post creation going through our heads around the clock?
And next, how do we truly take in all that is thrown at us and assimilate it in a way that we can do something with the good and discard the ill-serving?
How do we live through each day of this without going completely nutty?
Personally, I struggle even with creating content and the ever-present question: To share or not to share? I love to create, and that creation feels somewhat cheapened when self-promotion comes into play. So, do I write, paint, collage, graphic design, digitally sculpt, record, and post merely for the sake of the art of creation, then sit back and cross my fingers that anyone may actually be interested in what I have presented? I am reading a fascinating book (Perennial Seller by Ryan Holiday) that likely is the catalyst behind today’s quest, but challenges the artist to create the art for the sake of creating masterpieces. Those masterpieces will stand the test of time if they truly are masterpieces, and if they are not then shouldn’t we either find a medium in which we can each create our own version of the masterpiece, or work harder at our craft until what we create truly does stand the test of time.
IF our creations are great, they will stand on their own and self-promotion becomes a moot point.
As much as I agree with putting effort into making great work, isn’t this why so many classical artists—artists whom now grace every cheesy calendar and coffee mug—were completely broke while still alive? When I was younger and spending every dime I made on art supplies I half-joked with every person I ever gave a painting to that they should be sure and hang onto it until I am dead because then it may be worth something.
Marketing genius Seth Godin comes closest to this create but don’t self-promote mindset of anyone I can think of who is living out this extremely loud and incredibly close digital era. Yet he is succeeding. He writes. He posts. He leaves it alone. But his genius is grasped onto by countless busy sharers who take his words and feed them to others at lightning speeds.
Therefore, if we all produce, produce, produce, but resist the pull to share, share, share, what happens to anything we’re creating in this, the Age of Attention?
This post may prove to be the worst-case-scenario of exactly what I am lifting up here. There’s no full-circle answer here, tied up neatly with a bow and a shareable quip. There are only more questions and the inevitable question at the end as I will again struggle with the if’s and where’s of social networking.
For now, I am going to focus my time and energy on creating. If you find value that makes me happy, however my joy is in the creating. If I allow my satisfaction to be derived from your perception of my work then (1) my own joy is in your hands rather than my own and (2) it is fleeting. I’m not a fan of “feast or famine” happiness and I encourage you to also take stock of the work you create and the WHY behind it. **Another great book: Start with Why by Simon Sinek.
Until next time, my friends, I appreciate your time and attention. I know it is in short supply these days so if you’re still reading at this point, I sincerely thank you.
Make it a great day,